2. Past Open Innovation Challenges
  3. The Next-Gen Hackathon

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The Next-Gen Hackathon

i.Mobilothon: The Hackathon just got over. The innovation journey has just started!

The i.Mobilithon jointly organized by Volkswagen India Pvt. Ltd., Skoda AUTO Volkswagen India Pvt. Ltd. and SKODA AUTO Digilab India saw an excellent resonance.  The goal of the hackathon was to develop car technology of the future. The contest was open to start-ups as well as university students who possess a knack for innovation and disruptive technology. Contestants had the option to choose between scenarios that echo future car connectivity, customer experience, business digitalization, pre-sales and post-sales challenges driven by artificial intelligence, augmented reality and data analytics.

The event saw over 25.000 visitors and 1.800 registrations across geographies. After careful scrutiny of all submitted ideas, with 30 finalists, 10 Jury members, & 4 days of intense discussions, 6 award winning ideas were selected. The hackathon had a wide spectrum of topics ranging from ‘Data sensing’ to ‘Digital customer journey’. We had visitors and applicants coming from across regions and so does one of our winners. Virtual meets being now the ‘new normal’, it was possible for everyone to participate and contribute seamlessly. If there was one thing that stood out, that was the diversity of ideas. It was an intellectual delight to see so many completely different perspectives and approaches. This kicks off our innovation journey.

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